Retail Shelf Sales Simulator
A 5×5 planogram — 5 shelves of 5 facings — to explore how positioning alone affects which products a customer is likely to notice first. Price and product quality are deliberately left out: this is about shelf placement, not which product is actually "better".
About this tool
Every slot's score is Height × Width × Horizontal × Faced-up × Label, using fixed multipliers for each factor. The height factor depends only on which shelf a product is on (eye level scores highest). The width factor rewards a product that occupies several consecutive facings in a row — type the same product name into neighbouring slots on the same shelf to see it grow; it resets between shelves and breaks if a different product interrupts the run. The horizontal factor favours the centre of a shelf over the far left or right. Faced-up and label are up to you to set per slot. A product's total score is the sum of every slot it occupies, anywhere on the planogram.
- Does this predict real sales?
- No — it's an education tool for how shelf placement alone shapes customer attention, deliberately excluding price, quality, brand and everything else that also drives real purchasing decisions.
- Two products have the exact same score — what does that mean?
- The tool will say so rather than pick an arbitrary winner: with identical scores, which one actually gets chosen first comes down to chance, not anything in this model.