Affiliate Disclosure Generator
Get affiliate disclosures that meet UK advertising rules: a clear “Ad” label for the top of posts, wording for social media and videos, link labels and a full disclosure page, plus the US FTC version if you need it.
About this tool
In the UK, affiliate content is advertising, so the ASA’s CAP Code and consumer protection law (enforced by the CMA, which can now fine directly) say people must be able to tell it’s an ad before they engage with it. The ASA has ruled that the word “affiliate” on its own isn’t widely understood, and that a note at the bottom of a post or on a separate disclosure page isn’t enough. The safest label is “Ad”, at the start of the post, caption or video, with the links themselves also marked.
This generator gives you the upfront label, wording for social posts, videos and emails, a marker for individual links and a full disclosure page for your site. Amazon Associates must also show its required statement. For US audiences, the FTC’s Endorsement Guides require a similarly clear and conspicuous disclosure close to the claim. Gifted products count too: if you were sent something free, say so. Your answers are remembered on this device.